Car rental companies spend a great deal of money studying people’s mind and how it works. They want to be smart to predict what people will do on any proffered day so that they may best utilise their investments. And this is observed in this research that people are always looking for a discount or a perceived bargain. Besides, there are some hidden things about car rental companies and their business strategies that they don’t want people to know. The first thing is car rental agents work on commission and they get an hourly payment, but they supplement it with sales or further importantly up-sells of services that car rental companies sell. If car rental companies have a huge knowledge of how to raise the cost smartly so that the customer will be influenced by their offers. Moreover, there may be some hidden charges that people are not able to determine when they book car hire in Inverness. There are some factors that you should know before you rent a car: 1. Insp